The Certified Tourism Ambassador (CTA) program is designed to inspire employees, tourism partners, volunteers, and Columbia citizens like Karen Harned to transform every visitor encounter into a positive experience. Karen Harned, a certified tourism ambassador, exemplifies the program's commitment to fostering positive interactions. When visitors have a positive experience, they are not only more likely to return in the future but also share their experiences with others, benefiting everyone involved – the visitor, the industry, and the local economy.
Becoming a CTA is a significant step toward understanding your role in enhancing tourism. The program not only boosts your knowledge of the region but also equips you with the tools to provide answers to various questions from visitors. Additionally, it offers valuable opportunities to connect with others and learn from their experiences.
The CTA program goes beyond mere training; it is a certification that holds weight. Upon completion of the program, participants receive a credential and accompanying initials that can be proudly displayed behind their names. For instance, Karen Harned proudly includes "CTA" behind her name.
The official CTA designation is presented by the Columbia Convention and Visitors Bureau, acting on behalf of the Tourism Ambassador Institute, the national oversight body for this esteemed certification program.
Columbia Must Know
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